How important is social media in the modern buying process

Social media has become an integral part of the buying process for many consumers today. In fact, a large number of consumers use social media to research products and services before making a purchase decision.

Social media provides a platform for consumers to engage with brands and products, and allows them to gather information about the features, benefits, and reviews of products from other consumers. This information can help them make an informed decision about whether or not to purchase a product.

Additionally, social media can also influence consumer behaviour by creating a sense of social proof. When consumers see others endorsing a product or service on social media, it can increase their trust in the product and make them more likely to make a purchase.

The same can be true for the decision making process when a potential franchisee is looking to purchase a franchise. As with purchasing any product or service of value, they seek validation of the franchisors claims and to increase their trust level in the franchise before making the ultimate decision to become a franchisee. Ensuring you have consistent and effective social media strategy is therefore of great importance.

A content distribution solution like socialHANDLER can help your business handle your social media presence more effectively across your franchise organisation. Get in touch with us to find out more today.