The ideal posting frequency for social media accounts can vary depending on the platform and your specific audience. However, as a general rule of thumb, here are some guidelines you can follow:
- Facebook: 1-2 posts per day
- Instagram: 1-2 posts per day
- Twitter: 3-7 tweets per day
- LinkedIn: 1 post per day
It’s important to note that these are just guidelines, and the frequency of your posts should ultimately be determined by your audience’s preferences and engagement levels.
Of course you need to remember that the aim is to create high-quality content that your followers will find interesting and engaging, rather than just posting for the sake of posting.
If you are a multi-office business such as a franchise network, using a tool like socialHANDLER can help you distribute consistent and on-brand social media content at scale across your entire franchise network. Get in touch today to find out more.