Firstly remember that the best days and times to post on social media can vary depending on the platform, your target audience and of course the timezone that your audience fall into. Here are some general guidelines:
- Facebook: Weekdays between 10 a.m. and 3 p.m., with the highest engagement on Wednesdays around 11 a.m.
- Instagram: Weekdays between 10 a.m. and 3 p.m., with the highest engagement on Wednesdays around 11 a.m. and Fridays between 10 a.m. and 11 a.m.
- Twitter: Weekdays between 9 a.m. and 4 p.m., with the highest engagement on Wednesdays around 9 a.m. and Fridays between 9 a.m. and 10 a.m.
- LinkedIn: Weekdays between 10 a.m. and 12 p.m., with the highest engagement on Wednesdays around 12 p.m.
It’s important to note that these are general guidelines, and you should also consider your specific audience and industry. You can use social media analytics tools to track your engagement and adjust your posting schedule accordingly.
If you are a multi-office business such as a franchise network, using a tool like socialHANDLER can help schedule consistent and on-brand social media content at the times most likely to gain enagement, at scale across your entire franchise network. Get in touch today to find out more.