Do you struggle to achieve interaction and engagement on your Linkedin pages? Do you wonder if your hard work in posting is just going unnoticed? Well, we are here to help with helpful tips for you to help increase engagement on your LinkedIn company pages. So, lets dive in:
- Optimise your company page: Ensure that your company page is complete, professional-looking, and up-to-date. Add a clear and compelling description, include relevant keywords, and use high-quality images and videos.
- Share valuable content: Regularly post high-quality content that provides value to your audience. This can include industry insights, tips, case studies, thought leadership articles, and relevant news. Consider using different formats like articles, videos, images, and infographics to keep your content diverse and engaging.
- Know your audience: Understand the interests, needs, and pain points of your target audience. Tailor your content to resonate with them and address their challenges. Use LinkedIn analytics and insights to gain a better understanding of who your audience is and what content they engage with the most.
- Use compelling visuals: Visual content tends to attract more attention and engagement. Include eye-catching images, videos, and infographics in your posts to make them more appealing and shareable. Make sure the visuals are relevant to the content and align with your brand.
- Encourage employee advocacy: Encourage your employees to engage with and share your company’s LinkedIn posts. Their personal networks can extend the reach of your content and increase engagement. Provide them with guidelines and training on how to represent the company positively and professionally.
- Engage with your audience: Respond promptly to comments, messages, and mentions on your company page. Encourage discussions and ask questions to prompt engagement. Show appreciation for feedback, and try to foster a sense of community by engaging in meaningful conversations with your followers.
- Utilise LinkedIn groups: Join relevant LinkedIn groups and actively participate in discussions. Share your expertise, answer questions, and provide valuable insights. This can help you establish yourself as a thought leader and increase visibility for your company.
- Leverage hashtags: Incorporate relevant hashtags in your posts to increase their discoverability. Research popular hashtags in your industry and use them strategically. However, avoid using too many hashtags in a single post, as it can appear spammy.
- Collaborate with influencers or industry experts: Partnering with influencers or industry experts can help you reach a wider audience and increase engagement. Identify relevant influencers in your industry and explore opportunities for collaboration, such as guest posts, joint webinars, or co-created content.
- Run LinkedIn ad campaigns: Consider running targeted advertising campaigns on LinkedIn to increase visibility and engagement. LinkedIn offers various ad formats, such as sponsored content, sponsored InMail, and text ads, which can help you reach your desired audience effectively.
Remember that building engagement on LinkedIn takes time and consistent effort. Monitor your analytics regularly to track the performance of your posts and identify what resonates best with your audience. Adjust your strategy based on the insights you gather to continually improve your engagement levels.
Using a tool like socialHANDLER can both help you distribute consistent and on-brand Linkedin posts to Company Pages at scale across your entire franchise network, as well as measuring engagement on both a campaign and per-office basis. Get in touch with us today to find out more.