SocialHANDLER Blog

Franchise networks can benefit from building up social media followings on Facebook, Instagram, and LinkedIn for several reasons: Increased brand visibility: Having a strong social media presence can increase brand visibility and awareness among a wider audience, attracting potential customers and franchisees. Improved customer engagement: Social media platforms provide a direct and effective way to

In the era of self-publishing never has it been more important more to manage a Brand’s digital footprint effectively. So, what is the correlation between franchisee publishing and franchisee recruitment? Go back ten or twenty years and there was very little information about any brand, beyond content created by the brand’s own marketing department. This

Inconsistency Social media can seem like a burden of time and creativity. Different people have different abilities and varying interests. When it comes to franchise networks, this normally results in a messy patchwork of social media posts across the brand. So, does it matter? In a word, Yes. So why does a messy patchwork of

The answer is both but each one should be developed in different ways to maximise brand and business development benefits. Why Business Pages? Business Pages enable a franchisee to build a client following that becomes an asset over time. Business Pages are an extension of the franchisee’s personal profile and a great way to amplify

Social media can be a challenge for franchise brands and for franchisees in particular. A franchisee never signs up because they aspire to share social posts. Yes, social media is an opportunity but it’s also time consuming and has hidden dangers. So what’s the best way forward? 1. Key things for franchisees to focus on

Managing Your Brand’s Online Reputation’ is ultimately what SocialHANDLER is all about and there to support. We mostly work in the one brand multiple outlet/voice space, that is commonly known as franchising. We built SocialHANDLER to help single brands that support multiple outlets to build and protect their brand’s reputation in social media publishing. The

On 1st June Nick Strong was interviewed by Christopher Watkin. They discussed the impact of social media and its use on franchising. The risks and how to overcome them. Global and Local Brand Marketing in Franchising Historically local marketing in franchising was easy. The franchisor produced templates for national and local marketing efforts. It was

About the author and how to connect with Nick Strong Use the following link to connect with Nick – . If after reading this article you would like to connect with Nick, you can do so via his LinkedIn account. Nick is a lead thinker in the area of franchising and social media. He will

About the author and how to connect with Nick Strong Use the following link to connect with Nick – . If after reading this article you would like to connect with Nick, you can do so via his LinkedIn account. Nick is a lead thinker in the area of franchising and social media. He will